In response to the prevalent situation in the nation and globally, Advertisers Association of Nigeria (ADVAN) will this year present awards in only one special category, which is the “ADVAN Community Heroes Award”
The ADVAN Awards for Marketing Excellence was established over 11 years ago to essentially communicate and celebrate the importance of marketing to business and national growth
According to the Executive Secretary of ADVAN, Mrs. Ediri Ose-Ediale, the association has over the years showcased and celebrated exceptional work by advertisers in building trusted brands.
She said that categories such as Brand Innovation of the Year, CSR, Consumer Promotions, and Experiential Marketing were some of the categories ADVAN had awarded to deserving organizations in past editions.
She mentioned that, ‘’Seeing how 2020 has been an extremely difficult year for our nation and the world as a whole, due to the incursion of the Corona virus and its attended social and economic hardships, we believed it was appropriate to highlight and honour the role of advertisers in providing support to government and communities during the pandemic.
‘’Indeed it was with an immense sense of pride that we watched our beloved advertisers respond to the needs of society during one of the most difficult times in our nation’s history, they were at the front-line of the various efforts in providing relief and support to communities and individuals.’’
Ediri said, ‘’The positive impact of advertisers via support activities, ranging from monetary and product donations, to education and enlighten programs, was one of the most welcome and celebrated initiatives during the heart of the pandemic onslaught.
This is why the 2020 Edition of the ADVAN Awards for Marketing Excellence, will be dedicated to celebrating organizations that have made significant and lasting contributions to individuals, families and communities well being in the pandemic times.’’
‘’Our ADVAN Community Heroes Awards’ will be presented to brands that were and still are at the front line of various Covid-19 relief initiatives.
ADVAN will also be showcasing the laudable efforts of these organizations via a special documentary tagged ‘Nigerian Advertisers at the Front line of COVID -19 relief’, which will be aired on various local and international media channels from the 17th December 2020.
These organizations will also be recipients of the ADVAN Awards for Marketing Excellence ‘Community Heroes Award.
ADVAN remains committed to providing value for the marcomms industry in Nigeria, by highlighting the crucial role of marketing to business and national development’’, she said.