The organisers of the National Advertising Conference (NAC) 2025 have announced plans for this year’s edition, scheduled to hold at the Abuja Continental Hotel from November 12 to 14, recognised as the country’s premier gathering of marketing communications professionals, innovators, regulators, and business leaders.
The conference has built a reputation as a key platform for intellectual engagement, professional networking, and policy-shaping dialogue in Nigeria’s marketing ecosystem. It has consistently provided opportunities for participants to share ideas, exchange insights, and collectively design roadmaps for advancing both the industry and the national economy.
This year’s edition is expected to deepen those engagements, with over 50 distinguished speakers drawn from diverse sectors of the economy, including advertising, media, technology, and business leadership. Discussions will span sub-themes such as “Different Generations, Different Industry” and “Destination Branding,” alongside other critical issues affecting the marketing and communications landscape.
In his reaction to issues around the feedback from the previous editions, the Director General of the Advertising Regulatory Council of Nigeria (ARCON), Dr. Lekan Fadolapo said the cooperation of the Federal Government on the conference through the office of the Minister of Information, Mohammed Idris, has helped the organisers to achieve their aims as well as showcasing advertising as a catalyst for national development.
He said, “With the open door policy of the Honourable Minister of Information and National Orientation, we have been able to share our thoughts on national development, and the industry has enjoyed necessary attention. As a thoroughbred professional, the minister is committed to industry growth and he has consistently encouraged the practitioners to use their expertise to promote Nigeria and her brands. He sees our annual conference as a gathering of intellectuals and professionals whose contributions would enhance the effective communication of the government.”
He further stressed that the 2025 edition of the conference will focus on pragmatic solutions to transform and grow the business of advertising and marketing in Nigeria, particularly in light of economic challenges and global shifts.
In his remarks, Mr. Tunji Adeyinka, Chairman of the Conference Organising Committee, described the event as a “meeting point for industry leaders, young professionals, innovators, and visionaries who are shaping the future of marketing and advertising in Nigeria.”
He said that beyond learning and networking, the conference will serve as an epicenter for thought leadership, innovation, and collaboration.
As part of preparations toward the conference, the organisers have introduced incentives to encourage early participation for early bird registration which is set at ₦250,000 until October 31, 2025, after which the ticket price will increase to ₦350,000 from November 1.
In addition, the committee has partnered with Ibom Air to provide discounted flights for delegates who register early, further easing access to the nation’s capital for participants.
The 2025 edition is set to host high-level panel sessions, exhibitions showcasing the latest industry innovations, and networking platforms designed to foster meaningful connections among participants. Leaders of key sectoral bodies — including Dozie Okafor, President of the Media Independent Practitioners Association of Nigeria (MIPAN); Tolulope Medebem, President of the Experiential Marketers Association of Nigeria (EXMAN); Lanre Adisa, President of the Association of Advertising Agencies of Nigeria (AAAN); Sola Akinsiku, President of the Outdoor Advertising Agencies of Nigeria (OAAN); and Greg Odutayo, representing the Broadcasting Organisations of Nigeria (BON) — have all pledged their full support, assuring that their members will be mobilized to participate actively.
