Guinness Nigeria, a subsidiary of Diageo PLC of the United Kingdom, has announced as part of its strategic drive to innovate new products that meet the dynamic needs of the Nigerian consumers, Guinness Nigeria Plc has launched a variant of its much loved brand Orijin, a new non-alcoholic soft drink, Orijin Zero.
Orijin Zero with the tagline “Rethink your soft drink”, is a distinctive non-alcoholic refreshing drink made from 100% Natural herb and fruit extracts, with a satisfying bittersweet natural taste.
The Managing Director, Guinness Nigeria Plc Mr. Peter Ndegwa said “At Guinness Nigeria, we are known for our consistency in delivering great brands with ground-breaking innovations that gives our consumers unique experiences. Orijin Zero is a brand that is positioned to redefine the experience in the carbonated beverage market as it is masterfully crafted with 100% natural herb and fruit extracts, lightly carbonated with the unmistakable bittersweet taste of Orijin – to re-awaken consumers to “rethink their soft drink”.
At the media launch to announce the new inclusion of the Orijin line, the Marketing & Innovation Director, Guinness Nigeria Plc., Mr. Gavin Pike, said Orijin Zero is a result of extensive consumer research.
“Launched in 2013, the Orijin brand made an unprecedented impact on the Nigerian beverage industry: defining a category and reconnecting consumers with their age-long tradition of herbal drinks. The commercial success of Orijin was coupled with several awards, including ADVAN Brand of the year and Marketing World Award for Marketing Excellence in the Innovation Category. With the introduction of Orijin Zero to the Orijin family, we want to continue to champion the reinvention as a way of celebration of modern African life. Orijin Zero embodies all that is alive and exciting in today’s Africa” Pike expressed.
ORIJIN ZERO inherits the unique quality of the Orijin Trademark with natural African extracts for a unique vibrant and refreshing taste and comes in two formats to accommodate various shopper needs – recommended retail price of only N90/bottle and N100/can.