Rite Foods Limited, Nigeria’s leading food and beverage company, has reaffirmed its commitment to preserving and promoting the rich cultural heritage of Ijebu-land through its sponsorship of the forthcoming 2026 Ojude Oba Festival.
Widely regarded as one of Nigeria’s most iconic cultural festivals, Ojude Oba represents unity, heritage, and communal pride among the people of Ijebu-land, a tradition that has thrived for well over a century.
This year’s edition, themed “Ojude Oba 2026: Celebrating the Legacy of Oba Sikiru Adetona,” pays tribute to the late Oba Sikiru Kayode Adetona (GCON), the revered Awujale of Ijebu-land and the longest-reigning monarch in the kingdom’s history. The festival honours his remarkable leadership, enduring legacy, and immense contributions to the cultural and socio-economic development of Ijebu-land and Nigeria as a whole.
As a proudly Nigerian and world-class company with deep roots in Ijebu-land through its operations in Ososa, Rite Foods says its continued support towards the festival reflects its belief in growing alongside its host communities while preserving their culture, traditions, and values.
Speaking at the press conference announcing the festival details, the Brand Manager for Fearless Energy Drink, Olaniyi Aderuku, noted that the company’s connection to Ijebu-land goes far beyond business.
“At Rite Foods, we believe our role extends beyond operating within a community. We must grow with the people, celebrate their identity, and contribute meaningfully to preserving their heritage,” he said.
He further explained that the partnership between Fearless Energy Drink and Ojude Oba aligns naturally with the brand’s core identity.
“As Nigeria’s number one energy drink, Fearless has always stood for courage, self-expression, ambition, and the confidence to push boundaries. That is why our association with Ojude Oba feels authentic to us. The festival itself embodies fearlessness through its rich culture, fashion, horsemanship, creativity, and the pride of a people who continue to preserve their heritage while embracing the future,” Aderuku added.
According to him, Rite Foods has remained a proud and consistent partner of the Ojude Oba Festival over the years, creating memorable experiences for consumers through its award-winning brands and engaging activations.
“This year will be no different,” he said. “Participants and guests will enjoy our wide range of products, including the 13 flavours of Bigi Carbonated Soft Drinks, Bigi Premium Drinking Water, Sosa Fruit Drink, Fearless Energy Drink, as well as our delicious Bigi Flex, Rite Spicy, and Bigi Beef Sausages.”
Aderuku also reaffirmed the company’s broader commitment to community development and cultural preservation.
“We are not only investing in world-class facilities and technology; we are equally investing in people, culture, and community. As a proudly Nigerian company, we remain deeply connected to our roots and proud of our strong ties to Ijebu-land,” he stated.
