The National Institute of Marketing of Nigeria (NIMN) Ikeja Chapter has announced the emergence of a new executive team following its 2025 elections, signaling a fresh phase of visionary leadership for the flagship chapter of the Institute.
Leading the new council is Onome Odili, who assumes office as Chairman, with Nana Milagrosa Maximilliana Utomi A. Biyang serving as Vice Chairman. Together, they will steer the chapter’s growth agenda alongside a dynamic team of officers committed to advancing professional excellence in marketing practice.
The new executive includes Rasheed Adeniyi as General Secretary, Roseline Abaraonye as Assistant Secretary, Birhiray Eric as Treasurer, Adekemi Alegbeleye as Financial Secretary, Stephen Okoh as Public Relations Officer, and Omoyele Oguntade as Welfare Secretary.
As the new Chairman, Odili brings to her role over 23 years of experience in marketing strategy, brand development, and management. Currently the Managing Director of FoodPluses, a food logistics company, she oversees end-to-end operations, drives growth initiatives, and leads the implementation of innovative marketing plans designed to strengthen brand awareness, loyalty, and market share.
Her career spans diverse sectors including manufacturing, financial services, and renewable energy, and she has successfully launched and managed multiple brands and campaigns driven by data, insight, and teamwork. A Fellow of the National Institute of Marketing of Nigeria, she is also a member of the Advertising Practitioners Council of Nigeria (APCON), now ARCON, and the Nigerian Institute of Public Relations (NIPR).
In the role of Vice Chairman, Biyang, fondly known in professional circles as “The Experiential Chic” brings a wealth of expertise in creating immersive, emotion-led brand experiences. With more than 18 years of experience building impactful campaigns across Nigeria and West Africa, she describes herself as a Chief Experience Architect, Culture Curator, and Brand Storyteller.
She is the Chief Executive Officer of MPXM, a marketing agency known for delivering data-led, culturally rooted, and emotionally intelligent campaigns across FMCG, beauty, healthcare, beverages, fintech, and retail sectors.
Her client portfolio includes globally recognised brands such as L’Oréal, Maybelline New York, Glenmorangie, and Sanofi Aventis. Her influence extends beyond Nigeria, with projects spanning Kenya, Cameroon, Gabon, and Equatorial Guinea.
Between 2020 and 2023, she served as Advisor, Communications and Business Development to GEPETROL, the national oil company of Equatorial Guinea, where she led the design of an SME/MSME incubator for the oil and gas servicing industry.
The NIMN Ikeja Chapter, widely regarded as the flagship branch of the National Institute of Marketing of Nigeria, continues to play a leading role in promoting professionalism, ethical standards, and strategic development in the marketing sector.
Established by Act No. 25 of 2003, the National Institute of Marketing of Nigeria is the sole body empowered to regulate and control the marketing profession in the country. The Act authorises the Institute’s Council to determine the standards of knowledge and skills required for professional recognition and to make rules governing the conduct and practice of marketers across Nigeria.
With its newly inaugurated leadership, the NIMN Ikeja Chapter stands poised to chart a fresh course toward innovation, capacity building, and sustainable growth, reinforcing its position as a vital force in shaping the future of marketing practice in Nigeria.
