The Brand Journalists Association of Nigeria (BJAN) will hold its 2025 annual conference on November 28 at the Oriental Hotel, Victoria Island, Lagos.
This year’s theme, “Artificial Intelligence (AI) and Marketing Workflow: Opportunities and Challenges,” will bring together key players in brands, Integrated Marketing Communications (IMC), and related sectors.
BJAN Chairman, Mr. Daniel Obi, said the conference will feature thought-provoking sessions from industry leaders, including Cherry Eromosele, Executive Vice President of Group Marketing and Corporate Communications at Interswitch Group, and Folajimi Daodu, CEO of Vault Hills.
Also billed to speak is Mr. Lekan Fadolapo, Director-General of the Advertising Regulatory Council of Nigeria (ARCON), who will address “AI and Advertising Regulation in the Digital Age: Challenges and Opportunities.”
The event will include a panel session with AI experts, providing deep insights into the opportunities and ethical challenges posed by the fast-growing technology.
Mr. Udeme Ufot, Group Chief Executive Officer of SO&U, will chair the conference, which is expected to attract stakeholders, business leaders, consumers, and journalists.
Organizers note that with AI reshaping industries globally, it is vital for industry operators to gain knowledge, build capacity, and navigate ethical considerations in marketing and communication.
The BJAN conference has become a major platform for learning, networking, and exploring emerging trends.
Participants will gain practical insights on leveraging AI responsibly to drive innovation and growth in Nigeria’s marketing space.
